Further reading

Today I have spent the day conducting background reading into the subject area. I have expanded my bibliography and reverence list. Two key texts that I have referred to today are: Sustainable Marketing – Managerial – Ecological Issues, and Social Marketing.

I have also set out about writing the actual report, as I have very little work that is due in imminently, therefore I have decided to focus my attentions on the report-writing, so that I have a lot of spare time at the end of the project to worry about how to format is creatively (as I presume this will be my biggest weakness).

So far my reference list is pretty extensive, however I understand that I must not only concern myself with books – I must look for other research resources. Moreover, as this is a creative course I should concern myself with thinking outside of the box. I must also catch up on research as I understand that I am very behind with this at present.

So far I have split my report into the following headings: Introduction, Sustainable marketing, consumerism, Social Media Marketing, Attitudes towards sustainability, The sustainable consumerism paradox, Mass media communication, The origins of consumerism, consumer attitudes towards sustainability, the intangibility of SMM, Sustainability as a trend, Sustainable social marketing working with consumerism, the empowered customer, Green marketing initiatives and Guerrilla Marketing.

I understand that these areas are very flexible, and that – as I have two months to write and format the report – it is very likely that I will changes these sections around, integrating some, and removing others completely.

What next?

I must continue my research through extensive research. However, I must also consider ways in which I should allow my own voice to speak through this. I shall also look for blogs and other articles as forms of research.