Today I am working on the structure of my report.
So far I have the following headings which segment the content:
Executive summary
Key Words
Introduction
Sustainable marketing
Consumerism defined
The development of consumerism
Sustainability and a trend
Sustainability as a ploy
Online marketing
The pros of SMM
Cons of SMM
The empowered customer
The impact of the recession
The bigger picture
Ecological alternatives to SMM
Conclusion.
What next?
Today I must work on the most coherent way to present this information, which many involve re-structuring my report. I will post back later tonight.
Thursday, 25 February 2010
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