Principle texts referred to:

Below I have listed references for all of the texts / Internet sites I have looked at thus far:


Andreason, A. (1995). Marketing Social Change - Changing Behavior to Promote Health, Social Development, and the Environment. San Francisco, CA: Jossey-Bass.

Bell, C. and Bell, R. (2003). Magnetic service: secrets for creating passionately devoted customers. :Berrett-Koehler Publishers.

Buttle, F. (1996). London: Paul Chapman Publishing Ltd.

Birch, A. Gerbert, P and Schneider, D. (2000). The Age of E-Tail – Conquering the New World of Electronic Shopping. Oxford: Capstone Publishing Limited.

Blackwell, A. (2010). Overview of Traditional Marketing. [online]. Available: http://ezinearticles.com/?Overview-of-Traditional-Marketing&id=374128. [Accessed: 20/02/2010].

Bosselmann, K (2008). The principle of sustainability: transforming law and governance. Hampshire: Ashgate Publishing, Ltd.

Kotler, P. Armstrong, G. Wong, V and Saunders, J. (2008). Principles of Marketing. Essex: Pearson Education Limited.
Miles, S. (1998). Consumerism then and now. Consumerism: as a way of life . 1 (1), 1.
Peter, P and Olson, J and Grunert, K. (1999). Consumer Behaviour and Marketing Strategy. Berkshire: McGraw-Hill Publishing Company.

Phillips, P. Bloom, E. Mattingly, J. (1987). Fashion Sales Promotion – The Selling Behind the Selling. New Jersey: Prentice Hall.

Ranchhod, A and Gurau, C. Marketing Strategies – a contemporary approach. Essex: Pearson Education Limited.

Richard L. Celsi and Jerry C. Olson, ‘The Eole of Involvement in Attention and Comprehension Processes’, pp.210-224.

Stearns, P. (2001). Consumerism in World History – The Global Transformation of Desire. London: Routledge.

Walker, D. (1990). Customer First. Hants: Gower Publishing Company Limited.

Windham, L. (1999). Dead Ahead – The Web Dilemma and The New Rules of Business. New York: Allworth Press.

Winters, A and Goodman, S. (1972). Fashion Advertising and Promotion. New York: Fairchild Publications.

Weinburg, (2009). The New Community Rules: Marketing on the Social Web. Sebastopol: O'Reilly Media, Inc.


Richardson, W. (2008). Blogs, Wikis, Podcasts, and Other Powerful Web Tools for Classrooms. California: Corwin Press.

Rogers, P and Jalal, K and Boyd, J. (2008). An Introduction to Sustainable Development. Glen Educational Foundation Inc.

Tammemagi, H. (1999). The Waste Crisis – landfills, incinerators, and the search for a sustainable future. Oxford: Oxford University Press.

Carson, R. (1962). Silent Spring. Cambridge: Riverside Press.
Ion, A. (2009). Alarming Trends: The Internet’s Carbon Footprint. [online]. Available: http://www.greenpacks.org/2009/05/06/alarming-trends-the-internets-carbon-footprint/ [Accessed 20/02/10].

Webster, B. (2007). Boom in internet shopping may be adding to carbon dioxide emissions. [Online] Available: http://www.timesonline.co.uk/tol/news/science/article2039853.ece [accessed 20/02/2010].


Google blog. (2009) Powering a Google Search. [online] Available: http://googleblog.blogspot.com/2009/01/powering-google-search.html. [Accessed: 20/02/10].

Larsen, G. (2009) see Dillard, A, Dujon, V and King, M. Understanding the Social Dimension of Sustainability.


Rowley, J. (2006). Information Marketing. Hants: Ashgate Publishing Ltd.

Chauhan, B. (2008). Environmental Studies.:University Science Press.

Sivaraksa, S. see Gottlieb, R. (2008). Liberating faith: religious voices for justice, peace, and ecological wisdom. Oxford: Rowman & Littlefield.

Porter, R. (2002). The economics of waste. Washington: Resources for the Future.

Lennon, A. (2009). The Daily Anchor Marketing Blog – The Future of Social Media Advertising (online). Available: http://www.thedailyanchor.com/2009/02/24/the-future-of-social-media-advertising/ [Accessed: 22/02/10].

Aquino, J. (1995). Waste age/Recycling times' recycling handbook. Florida: CRC Press.

Levinson, J (2007). Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business. Orlando: Houghton Mifflin Harcourt.

Baker, M. (2003). The marketing book. Oxford: Butterworth-Heinemann.


What next?
Next I must work on collating research points into a comprehensive sketchbook file.