Today I have been collating all of the articles I have analysed into my sketchbook. This has involved a lot of cutting and sticking! My aim is to have the report and research completed by the time I break up for the Easter holidays.
This will then give me time to format my report over the Easter break / after Easter if needs be.
Today I have also communicated with a model who I would like to use for my photoshoot; Andrew Sanders; please see a link to his Facebook site here:
http://www.facebook.com/?ref=home#!/profile.php?id=505191964&ref=ts
He is somebody who I know from back home. It is therefore necessary for me to consider different ways in which I can organise the photoshoot for back home. From a previous project I made links with Derek Whitehouse photography. I will contact Derek to see if he will be able to arrange a studio shoot for when I am home.
I would like this shoot to be quite hippy-esque. This will involve headbands and such whilst styling. I may also need to contact different shops within Melton Mowbray, to see if any are willing to let me borrow clothes on a momentary loan basis, for the purpose of publicity.
Below is the link to Derek Whitehouse photography:
Hi,
It's Catherine here - the young lady who did the teddy bear photoshoot with you last year.
I was wondering whether I could book a shoot in for next week -
I am not yet 100 % decided on the theme / whether I will be using humans / dolls / food
BUT, if possible, could you provide me with a rough guideline of prices?
Many thanks,
Catherine
What next?
I will eagerly await a reply from Derek Whitehouse, and will feed back when I can.
Tuesday, 30 March 2010
Friday, 26 March 2010
Furthering my knowledge
Today I have taken the opportunity to reflect back on my research so far. I have decided that, as I have a lot of time left to tweak the report, it may be the case that I alter the content of the report within the different sections, rather than simply correcting it for grammar etc as I have been recently. By reading the work of different people I little also acquire a better understanding of the writing style. I have read formal blogs, casual blogs, scholar articles, and general articles within the online media. From this I have come to understand the following:
Sustainable marketing (also referred to as Green Marketing) is the process of placing traditional marketing strategy and tactics behind services and products that fall into the environmental category.
The above is the definition of sustainable marketing. It is important in academic writing to have the best definition of key terms, in order to apply your knowledge in producing a cohesive essay. I also found an interesting case study in how airlines are using different examples of social media. Such a study could be placed within the report, illustrating key points through this.
What next?
Next I must stick down and annotate this research in order to identify key points which I may like to substitute, or simply include.
Sustainable marketing (also referred to as Green Marketing) is the process of placing traditional marketing strategy and tactics behind services and products that fall into the environmental category.
The above is the definition of sustainable marketing. It is important in academic writing to have the best definition of key terms, in order to apply your knowledge in producing a cohesive essay. I also found an interesting case study in how airlines are using different examples of social media. Such a study could be placed within the report, illustrating key points through this.
What next?
Next I must stick down and annotate this research in order to identify key points which I may like to substitute, or simply include.
Wednesday, 17 March 2010
Thoughts after the workshop
Today I attended the workshop where Paz talked us through the formatting of the report, and provided us with general guidance for the report content. I found this useful in reminding myself the importance of a coherent report. I am currently awaiting feedback on my progress so far, but I am currently compiling my research into a sketchbook. I understand that everything must be correctly referenced. Furthermore, I should highlight and annotate each piece of work that I include.
Although I have been doing this, to an extent, throughout, it is also useful for the marker to see where facts and figures have originated from. Also I must consider the final layout of my research file. For example, I am aware that I may have to include a contents page for easy navigation – this also means the inclusion of page numbers. Furthermore, it is also remembered that page dividers can be included as an easy way to segregate information. I may also want to include a bibliography at the back, tracing all articles back to their original location.
What next?
I will await feedback before making any further alterations on the report content. However, I must consider the use of photography within the report, and start to locate images which can be used to enhance the overall visual impact – thus gaining marks for creativity of format.
Although I have been doing this, to an extent, throughout, it is also useful for the marker to see where facts and figures have originated from. Also I must consider the final layout of my research file. For example, I am aware that I may have to include a contents page for easy navigation – this also means the inclusion of page numbers. Furthermore, it is also remembered that page dividers can be included as an easy way to segregate information. I may also want to include a bibliography at the back, tracing all articles back to their original location.
What next?
I will await feedback before making any further alterations on the report content. However, I must consider the use of photography within the report, and start to locate images which can be used to enhance the overall visual impact – thus gaining marks for creativity of format.
Friday, 12 March 2010
Introduction complete.
A few days ago I received an email noting that I must send over the introduction of my report for Friday 12th March (today). I have successfully done so.
Below is my introduction:
"When discussing the concept of marketing, Blackwell (2010) uses the analogy of ‘juggling’. The function of marketing is essentially to determine which products or services may interest a targeted audience (Rowley, 2006). It is therefore great cause for concern when such an important strategy in communication is likened to a circus act – as the needs of consumers are in the balance. It is this concern which forms the topic of this paper: Is SMM revolutionary or simply evolutionary with regards to consumerism? After defining key terms, the first section of this paper will discuss whether ecological sustainability and consumer sustainability coexist, or whether adopted sustainable marketing techniques such as SMM have led to poor customer retention. The intermediate section will develop this, considering Baker’s (2003:745) ‘cradle-to-grave’ approach. This method requires the development of a product to be monitored from the moment it is conceived to its distribution. Therefore, although the main focus of this paper is the pros and cons of SMM, it is understood that online marketing and e-commerce often come hand in hand. Thus this paper will also consider the merits and shortfalls of the latter. The ultimate section will draw conclusions as to whether SMM strategies are the most effective in using a sustainable approach, or whether there are more customer-friendly alternatives. Ultimately, this paper will conclude whether SMM is revolutionary or simply evolutionary."
I have also sent over the rest of the report that I have completed thus far.
What next?Next I will await feedback from Paz as to areas which require enhancing etc, so that I can improve the written content. At the same time I must start considering visuals etc for the digital format of the report.
Below is my introduction:
"When discussing the concept of marketing, Blackwell (2010) uses the analogy of ‘juggling’. The function of marketing is essentially to determine which products or services may interest a targeted audience (Rowley, 2006). It is therefore great cause for concern when such an important strategy in communication is likened to a circus act – as the needs of consumers are in the balance. It is this concern which forms the topic of this paper: Is SMM revolutionary or simply evolutionary with regards to consumerism? After defining key terms, the first section of this paper will discuss whether ecological sustainability and consumer sustainability coexist, or whether adopted sustainable marketing techniques such as SMM have led to poor customer retention. The intermediate section will develop this, considering Baker’s (2003:745) ‘cradle-to-grave’ approach. This method requires the development of a product to be monitored from the moment it is conceived to its distribution. Therefore, although the main focus of this paper is the pros and cons of SMM, it is understood that online marketing and e-commerce often come hand in hand. Thus this paper will also consider the merits and shortfalls of the latter. The ultimate section will draw conclusions as to whether SMM strategies are the most effective in using a sustainable approach, or whether there are more customer-friendly alternatives. Ultimately, this paper will conclude whether SMM is revolutionary or simply evolutionary."
I have also sent over the rest of the report that I have completed thus far.
What next?Next I will await feedback from Paz as to areas which require enhancing etc, so that I can improve the written content. At the same time I must start considering visuals etc for the digital format of the report.
Sunday, 7 March 2010
Looking for further relevant blog entries.
When searching for a blogger who considered consumerism alongside social marketing, it became apparent that it was a fairly heated topic amongst media bloggers.
One entry which I felt could be drawn on within the report can be found below:
http://alexverse.com/2010/03/build-your-personal-brand-on-facebook/
This blog entry encourages users to utilize the mass outreach of Facebook for brand building benefits. Key points found within this text include information on knowing your audience, deciding on your branding strategy, setting privacy settings, completing a profile, importing contacts and growing your network, linking your page, and feeding your social network.
Much of this is important when considering the impacts of a sustainable approach to online marketing, over tradtional marketing approaches.
What next?
The blog entry will be printed off and analysed within the sketchbook. The content of this must then be used within relevant sections of the report.
One entry which I felt could be drawn on within the report can be found below:
http://alexverse.com/2010/03/build-your-personal-brand-on-facebook/
This blog entry encourages users to utilize the mass outreach of Facebook for brand building benefits. Key points found within this text include information on knowing your audience, deciding on your branding strategy, setting privacy settings, completing a profile, importing contacts and growing your network, linking your page, and feeding your social network.
Much of this is important when considering the impacts of a sustainable approach to online marketing, over tradtional marketing approaches.
What next?
The blog entry will be printed off and analysed within the sketchbook. The content of this must then be used within relevant sections of the report.
Different blogs to include in the report
When looking for information to include in the report, as I am discussing media convergence, everything is moving towards digital. It would therefore seem disingenious to exclude blogs as a research source. The following blog entries are the more current on the topic of Facebook at the time of writing, and are considered to be from esteemed sources.
http://blog.louisgray.com/2010/03/for-many-families-facebook-is-real.html
This blog discusses whether Facebook is the real Wide Web. This is important as the article reveals how popular the networking site really is.
http://themelis-cuiper.com/facebook/leaving-insightful-facebook-notes-to-generate-traffic-to-your-site.html
This is SUCH an important website. It includes information completely relevant to the report, for example marketers use of the social networking site.
One quotation extracted is: "Many online marketers are looking to Facebook notes to drive traffic to their websites. this fascination with Facebook is easily understandable. Facebook is one of the most popular social networking websites in the world. according to some estimates, Facebook attracts more visitors each month than any other social networking website available today."
Further information drawn from this blog includes the acknowledgement that Facebook notes is a simple application that acts as a virtual notepad that can be used by all. It allows Facebook users to write in their own notes or in the notes of others.
The blog explains that this presents two opportunities for traffic generation. you can generate traffic by promoting your website on your own Facebook note or you can promote your website on someone else’s Facebook note.
It realises that although leaving a note is very simple, it should be exercised with caution. Overt promotion can be seen as spam by some users and may result in you getting banned from Facebook. Exercise caution when you promote your website on someone else’s application.
What next?
I will include the information relevant from this in my report. It is important to print out the above blog entries and highlight all the relevant parts, analysing these to be included in the research file. I will continue to look at these blogs for inspiration for content.
http://blog.louisgray.com/2010/03/for-many-families-facebook-is-real.html
This blog discusses whether Facebook is the real Wide Web. This is important as the article reveals how popular the networking site really is.
http://themelis-cuiper.com/facebook/leaving-insightful-facebook-notes-to-generate-traffic-to-your-site.html
This is SUCH an important website. It includes information completely relevant to the report, for example marketers use of the social networking site.
One quotation extracted is: "Many online marketers are looking to Facebook notes to drive traffic to their websites. this fascination with Facebook is easily understandable. Facebook is one of the most popular social networking websites in the world. according to some estimates, Facebook attracts more visitors each month than any other social networking website available today."
Further information drawn from this blog includes the acknowledgement that Facebook notes is a simple application that acts as a virtual notepad that can be used by all. It allows Facebook users to write in their own notes or in the notes of others.
The blog explains that this presents two opportunities for traffic generation. you can generate traffic by promoting your website on your own Facebook note or you can promote your website on someone else’s Facebook note.
It realises that although leaving a note is very simple, it should be exercised with caution. Overt promotion can be seen as spam by some users and may result in you getting banned from Facebook. Exercise caution when you promote your website on someone else’s application.
What next?
I will include the information relevant from this in my report. It is important to print out the above blog entries and highlight all the relevant parts, analysing these to be included in the research file. I will continue to look at these blogs for inspiration for content.
Proposal Feedback
I have received feedback from my proposal, this included direction as to which title to follow. My course leader suggested that ‘Is social media marketing revolutionary or simply evolutionary?’ is the best title. This is the least specific one and therefore the one which allows the most leeway.
Because I have already started writing the report it will be necessary to go back through it, reading it section by section, ensuring that it is tweaked so that it perfectly answers the new question. This will involve a thorough reading of it.
By looking back at the proposal I can see sections which could be usefully included which I have missed out so far. For example, there are a couple of useful quotations which I initially jotted down which would now fit perfectly with the rest of the paper.
I have also come across the following two recent articles online:
http://www.itp.net/579370-facebook-to-accept-payments-via-paypal
http://www.netbanker.com/2007/07/top_10_facebook_money_banking_applications.html
The first, published on the 23rd of February tells how Facebook will now accept payment for goods and services via the Paypal online payment system, in a move aimed at making transactions easier for small business owners worldwide. To expand, Facebook will allow companies and individuals to buy advertising for the site via the Paypal transaction system. Unlike regular e-commerce sites, Ebay-owned Paypal allows users to fund a central account via bank debits or credit cards. Vendors such as Facebook then either receive a cheque from Paypal or a direct bank transfer.
The second article centres on the 48 application in Facebook’s money category. These include the following from the top 10:
Lending Club enables those in the Facebook community with good credit to easily borrow from each other with a trusted third party managing the process and assessing the risk.
Prosper bills Fantasy Banker as a twist on HOT or NOT, "a fun & educational way to get acquainted with person-to-person lending by betting on whether real-life Prosper loan listings will fund or not."
A virtual currency called the Facebuck.
BillMonk is an expense tracker specifically designed to track debts and obligations (such as rent) between individuals. Used Facebook APIs long before the F8 platform was announced. Previous coverage here.
Buxfer is another expense tracker specifically designed for singles sharing households expenses.
ay Me was developed by a third-party developer to make it easier to initiate PayPal payments right from Facebook.
ChipIn is a simple way to collect funds for an event, trip, or anything. Users create a clickable badge that is displayed in their profile. Other Facebook users chip in via the PayPal network.
The official product from PayPal, the division of eBay. So far, merely allows you to easily request money from your Facebook friends. More functions are said to be on the way.
Another virtual currency.
A new financial tracking app posted last week.
What next?
I must include the above information in my report. It is necessary to consider how facebook is adopting a more commercial role.
Because I have already started writing the report it will be necessary to go back through it, reading it section by section, ensuring that it is tweaked so that it perfectly answers the new question. This will involve a thorough reading of it.
By looking back at the proposal I can see sections which could be usefully included which I have missed out so far. For example, there are a couple of useful quotations which I initially jotted down which would now fit perfectly with the rest of the paper.
I have also come across the following two recent articles online:
http://www.itp.net/579370-facebook-to-accept-payments-via-paypal
http://www.netbanker.com/2007/07/top_10_facebook_money_banking_applications.html
The first, published on the 23rd of February tells how Facebook will now accept payment for goods and services via the Paypal online payment system, in a move aimed at making transactions easier for small business owners worldwide. To expand, Facebook will allow companies and individuals to buy advertising for the site via the Paypal transaction system. Unlike regular e-commerce sites, Ebay-owned Paypal allows users to fund a central account via bank debits or credit cards. Vendors such as Facebook then either receive a cheque from Paypal or a direct bank transfer.
The second article centres on the 48 application in Facebook’s money category. These include the following from the top 10:
Lending Club enables those in the Facebook community with good credit to easily borrow from each other with a trusted third party managing the process and assessing the risk.
Prosper bills Fantasy Banker as a twist on HOT or NOT, "a fun & educational way to get acquainted with person-to-person lending by betting on whether real-life Prosper loan listings will fund or not."
A virtual currency called the Facebuck.
BillMonk is an expense tracker specifically designed to track debts and obligations (such as rent) between individuals. Used Facebook APIs long before the F8 platform was announced. Previous coverage here.
Buxfer is another expense tracker specifically designed for singles sharing households expenses.
ay Me was developed by a third-party developer to make it easier to initiate PayPal payments right from Facebook.
ChipIn is a simple way to collect funds for an event, trip, or anything. Users create a clickable badge that is displayed in their profile. Other Facebook users chip in via the PayPal network.
The official product from PayPal, the division of eBay. So far, merely allows you to easily request money from your Facebook friends. More functions are said to be on the way.
Another virtual currency.
A new financial tracking app posted last week.
What next?
I must include the above information in my report. It is necessary to consider how facebook is adopting a more commercial role.
Monday, 1 March 2010
Today's aims
I am currently in Manchester for my birthday, so have spent the past few days researching for the new brief (balancing the workload). However, I have also been using the resources in Manchester Univeristy Library (John Rylands), using the different texts there to enhance my written work thus far.
I will continue to read through my work - I have also found a case study for Howies. The company sent out a newsletter in a compostible bag, this could be included within the 'the bigger picture' section of the report.
What next?
Next I will work on sections of the sketchbook and I must show this to my course leader imminently.
I will continue to read through my work - I have also found a case study for Howies. The company sent out a newsletter in a compostible bag, this could be included within the 'the bigger picture' section of the report.
What next?
Next I will work on sections of the sketchbook and I must show this to my course leader imminently.
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