Today I have taken the opportunity to reflect back on my research so far. I have decided that, as I have a lot of time left to tweak the report, it may be the case that I alter the content of the report within the different sections, rather than simply correcting it for grammar etc as I have been recently. By reading the work of different people I little also acquire a better understanding of the writing style. I have read formal blogs, casual blogs, scholar articles, and general articles within the online media. From this I have come to understand the following:
Sustainable marketing (also referred to as Green Marketing) is the process of placing traditional marketing strategy and tactics behind services and products that fall into the environmental category.
The above is the definition of sustainable marketing. It is important in academic writing to have the best definition of key terms, in order to apply your knowledge in producing a cohesive essay. I also found an interesting case study in how airlines are using different examples of social media. Such a study could be placed within the report, illustrating key points through this.
What next?
Next I must stick down and annotate this research in order to identify key points which I may like to substitute, or simply include.
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