I have received feedback from my proposal, this included direction as to which title to follow. My course leader suggested that ‘Is social media marketing revolutionary or simply evolutionary?’ is the best title. This is the least specific one and therefore the one which allows the most leeway.
Because I have already started writing the report it will be necessary to go back through it, reading it section by section, ensuring that it is tweaked so that it perfectly answers the new question. This will involve a thorough reading of it.
By looking back at the proposal I can see sections which could be usefully included which I have missed out so far. For example, there are a couple of useful quotations which I initially jotted down which would now fit perfectly with the rest of the paper.
I have also come across the following two recent articles online:
http://www.itp.net/579370-facebook-to-accept-payments-via-paypal
http://www.netbanker.com/2007/07/top_10_facebook_money_banking_applications.html
The first, published on the 23rd of February tells how Facebook will now accept payment for goods and services via the Paypal online payment system, in a move aimed at making transactions easier for small business owners worldwide. To expand, Facebook will allow companies and individuals to buy advertising for the site via the Paypal transaction system. Unlike regular e-commerce sites, Ebay-owned Paypal allows users to fund a central account via bank debits or credit cards. Vendors such as Facebook then either receive a cheque from Paypal or a direct bank transfer.
The second article centres on the 48 application in Facebook’s money category. These include the following from the top 10:
Lending Club enables those in the Facebook community with good credit to easily borrow from each other with a trusted third party managing the process and assessing the risk.
Prosper bills Fantasy Banker as a twist on HOT or NOT, "a fun & educational way to get acquainted with person-to-person lending by betting on whether real-life Prosper loan listings will fund or not."
A virtual currency called the Facebuck.
BillMonk is an expense tracker specifically designed to track debts and obligations (such as rent) between individuals. Used Facebook APIs long before the F8 platform was announced. Previous coverage here.
Buxfer is another expense tracker specifically designed for singles sharing households expenses.
ay Me was developed by a third-party developer to make it easier to initiate PayPal payments right from Facebook.
ChipIn is a simple way to collect funds for an event, trip, or anything. Users create a clickable badge that is displayed in their profile. Other Facebook users chip in via the PayPal network.
The official product from PayPal, the division of eBay. So far, merely allows you to easily request money from your Facebook friends. More functions are said to be on the way.
Another virtual currency.
A new financial tracking app posted last week.
What next?
I must include the above information in my report. It is necessary to consider how facebook is adopting a more commercial role.
Sunday, 7 March 2010
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