When searching for a blogger who considered consumerism alongside social marketing, it became apparent that it was a fairly heated topic amongst media bloggers.
One entry which I felt could be drawn on within the report can be found below:
http://alexverse.com/2010/03/build-your-personal-brand-on-facebook/
This blog entry encourages users to utilize the mass outreach of Facebook for brand building benefits. Key points found within this text include information on knowing your audience, deciding on your branding strategy, setting privacy settings, completing a profile, importing contacts and growing your network, linking your page, and feeding your social network.
Much of this is important when considering the impacts of a sustainable approach to online marketing, over tradtional marketing approaches.
What next?
The blog entry will be printed off and analysed within the sketchbook. The content of this must then be used within relevant sections of the report.
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