Whilst researching on the Internet today. I started to rethink my previous plan. Did I really need a photoshoot to narrate my way through my report.
I began to consider different possibilities, for example the creating of a character. This could be done in one of two ways – hand sketching something, taking inspiration from other images, or having a completely fresh idea myself. This would then be scanned into Illustrator, and either using the live trace or the paint tool I could fill in areas I desired etc, creating a painted character. Alternatively I could draw the character from scratch on Illustrator using the pen tool, or even my trusty graphics tablet.
Unfortunately I do not have Illustrator or Photoshop at home with me on this computer. I will attempt to download these this very moment, because if I could use these it would make my report more exciting and definitely more creative. I also prefer this idea as it is in keeping with the theme of work I have produced prior to this, further developing my own style.
What next?
I will attempt to download these files onto my home computer. Once I have done this, I will start sketching out ideas for characters. It should be pointed out that drawing is not particularly a strong point of mine. However, I do not want this character to be photorealistic, rather I desire it to be youthful, exhibiting a fun, fresh and funky feel. This could then feature on my blog, and even the cover of my sketchbook in the form of a sticker or badge – exhibiting continuity throughout.
Sunday, 4 April 2010
home for Easter
I have just returned home for Easter. When I say Easter, I am actually referring to the duration of a week. Alongside this report brief, I now also have other projects running simultaneously; therefore it is more important than ever that I work intensively at this time.
I have spoken to the model Andrew Sanders since I have returned home. He is more than happy to do the shoot for me. However he has informed me that his schedule is a bit all over the place due to him playing gigs etc, so it is also important that I get in contact with Derek White house photographer, so that I can arrange this for certain.
It is Sunday today, tomorrow is bank holiday Monday. Therefore I shall start telephoning around and organizing things on Tuesday. I am only home until Friday / Saturday, therefore it is very important that, by Tuesday, I have a very good idea of what I must do.
What next?
I will continue to read through my report, re-drafting it. Feedback I have had so far suggests that it may be too academic, therefore I will try and make it slightly more conversational in order to make it read better.
I have spoken to the model Andrew Sanders since I have returned home. He is more than happy to do the shoot for me. However he has informed me that his schedule is a bit all over the place due to him playing gigs etc, so it is also important that I get in contact with Derek White house photographer, so that I can arrange this for certain.
It is Sunday today, tomorrow is bank holiday Monday. Therefore I shall start telephoning around and organizing things on Tuesday. I am only home until Friday / Saturday, therefore it is very important that, by Tuesday, I have a very good idea of what I must do.
What next?
I will continue to read through my report, re-drafting it. Feedback I have had so far suggests that it may be too academic, therefore I will try and make it slightly more conversational in order to make it read better.
Tuesday, 30 March 2010
Communicating with a photographer
Today I have been collating all of the articles I have analysed into my sketchbook. This has involved a lot of cutting and sticking! My aim is to have the report and research completed by the time I break up for the Easter holidays.
This will then give me time to format my report over the Easter break / after Easter if needs be.
Today I have also communicated with a model who I would like to use for my photoshoot; Andrew Sanders; please see a link to his Facebook site here:
http://www.facebook.com/?ref=home#!/profile.php?id=505191964&ref=ts
He is somebody who I know from back home. It is therefore necessary for me to consider different ways in which I can organise the photoshoot for back home. From a previous project I made links with Derek Whitehouse photography. I will contact Derek to see if he will be able to arrange a studio shoot for when I am home.
I would like this shoot to be quite hippy-esque. This will involve headbands and such whilst styling. I may also need to contact different shops within Melton Mowbray, to see if any are willing to let me borrow clothes on a momentary loan basis, for the purpose of publicity.
Below is the link to Derek Whitehouse photography:
Hi,
It's Catherine here - the young lady who did the teddy bear photoshoot with you last year.
I was wondering whether I could book a shoot in for next week -
I am not yet 100 % decided on the theme / whether I will be using humans / dolls / food
BUT, if possible, could you provide me with a rough guideline of prices?
Many thanks,
Catherine
What next?
I will eagerly await a reply from Derek Whitehouse, and will feed back when I can.
This will then give me time to format my report over the Easter break / after Easter if needs be.
Today I have also communicated with a model who I would like to use for my photoshoot; Andrew Sanders; please see a link to his Facebook site here:
http://www.facebook.com/?ref=home#!/profile.php?id=505191964&ref=ts
He is somebody who I know from back home. It is therefore necessary for me to consider different ways in which I can organise the photoshoot for back home. From a previous project I made links with Derek Whitehouse photography. I will contact Derek to see if he will be able to arrange a studio shoot for when I am home.
I would like this shoot to be quite hippy-esque. This will involve headbands and such whilst styling. I may also need to contact different shops within Melton Mowbray, to see if any are willing to let me borrow clothes on a momentary loan basis, for the purpose of publicity.
Below is the link to Derek Whitehouse photography:
Hi,
It's Catherine here - the young lady who did the teddy bear photoshoot with you last year.
I was wondering whether I could book a shoot in for next week -
I am not yet 100 % decided on the theme / whether I will be using humans / dolls / food
BUT, if possible, could you provide me with a rough guideline of prices?
Many thanks,
Catherine
What next?
I will eagerly await a reply from Derek Whitehouse, and will feed back when I can.
Friday, 26 March 2010
Furthering my knowledge
Today I have taken the opportunity to reflect back on my research so far. I have decided that, as I have a lot of time left to tweak the report, it may be the case that I alter the content of the report within the different sections, rather than simply correcting it for grammar etc as I have been recently. By reading the work of different people I little also acquire a better understanding of the writing style. I have read formal blogs, casual blogs, scholar articles, and general articles within the online media. From this I have come to understand the following:
Sustainable marketing (also referred to as Green Marketing) is the process of placing traditional marketing strategy and tactics behind services and products that fall into the environmental category.
The above is the definition of sustainable marketing. It is important in academic writing to have the best definition of key terms, in order to apply your knowledge in producing a cohesive essay. I also found an interesting case study in how airlines are using different examples of social media. Such a study could be placed within the report, illustrating key points through this.
What next?
Next I must stick down and annotate this research in order to identify key points which I may like to substitute, or simply include.
Sustainable marketing (also referred to as Green Marketing) is the process of placing traditional marketing strategy and tactics behind services and products that fall into the environmental category.
The above is the definition of sustainable marketing. It is important in academic writing to have the best definition of key terms, in order to apply your knowledge in producing a cohesive essay. I also found an interesting case study in how airlines are using different examples of social media. Such a study could be placed within the report, illustrating key points through this.
What next?
Next I must stick down and annotate this research in order to identify key points which I may like to substitute, or simply include.
Wednesday, 17 March 2010
Thoughts after the workshop
Today I attended the workshop where Paz talked us through the formatting of the report, and provided us with general guidance for the report content. I found this useful in reminding myself the importance of a coherent report. I am currently awaiting feedback on my progress so far, but I am currently compiling my research into a sketchbook. I understand that everything must be correctly referenced. Furthermore, I should highlight and annotate each piece of work that I include.
Although I have been doing this, to an extent, throughout, it is also useful for the marker to see where facts and figures have originated from. Also I must consider the final layout of my research file. For example, I am aware that I may have to include a contents page for easy navigation – this also means the inclusion of page numbers. Furthermore, it is also remembered that page dividers can be included as an easy way to segregate information. I may also want to include a bibliography at the back, tracing all articles back to their original location.
What next?
I will await feedback before making any further alterations on the report content. However, I must consider the use of photography within the report, and start to locate images which can be used to enhance the overall visual impact – thus gaining marks for creativity of format.
Although I have been doing this, to an extent, throughout, it is also useful for the marker to see where facts and figures have originated from. Also I must consider the final layout of my research file. For example, I am aware that I may have to include a contents page for easy navigation – this also means the inclusion of page numbers. Furthermore, it is also remembered that page dividers can be included as an easy way to segregate information. I may also want to include a bibliography at the back, tracing all articles back to their original location.
What next?
I will await feedback before making any further alterations on the report content. However, I must consider the use of photography within the report, and start to locate images which can be used to enhance the overall visual impact – thus gaining marks for creativity of format.
Friday, 12 March 2010
Introduction complete.
A few days ago I received an email noting that I must send over the introduction of my report for Friday 12th March (today). I have successfully done so.
Below is my introduction:
"When discussing the concept of marketing, Blackwell (2010) uses the analogy of ‘juggling’. The function of marketing is essentially to determine which products or services may interest a targeted audience (Rowley, 2006). It is therefore great cause for concern when such an important strategy in communication is likened to a circus act – as the needs of consumers are in the balance. It is this concern which forms the topic of this paper: Is SMM revolutionary or simply evolutionary with regards to consumerism? After defining key terms, the first section of this paper will discuss whether ecological sustainability and consumer sustainability coexist, or whether adopted sustainable marketing techniques such as SMM have led to poor customer retention. The intermediate section will develop this, considering Baker’s (2003:745) ‘cradle-to-grave’ approach. This method requires the development of a product to be monitored from the moment it is conceived to its distribution. Therefore, although the main focus of this paper is the pros and cons of SMM, it is understood that online marketing and e-commerce often come hand in hand. Thus this paper will also consider the merits and shortfalls of the latter. The ultimate section will draw conclusions as to whether SMM strategies are the most effective in using a sustainable approach, or whether there are more customer-friendly alternatives. Ultimately, this paper will conclude whether SMM is revolutionary or simply evolutionary."
I have also sent over the rest of the report that I have completed thus far.
What next?Next I will await feedback from Paz as to areas which require enhancing etc, so that I can improve the written content. At the same time I must start considering visuals etc for the digital format of the report.
Below is my introduction:
"When discussing the concept of marketing, Blackwell (2010) uses the analogy of ‘juggling’. The function of marketing is essentially to determine which products or services may interest a targeted audience (Rowley, 2006). It is therefore great cause for concern when such an important strategy in communication is likened to a circus act – as the needs of consumers are in the balance. It is this concern which forms the topic of this paper: Is SMM revolutionary or simply evolutionary with regards to consumerism? After defining key terms, the first section of this paper will discuss whether ecological sustainability and consumer sustainability coexist, or whether adopted sustainable marketing techniques such as SMM have led to poor customer retention. The intermediate section will develop this, considering Baker’s (2003:745) ‘cradle-to-grave’ approach. This method requires the development of a product to be monitored from the moment it is conceived to its distribution. Therefore, although the main focus of this paper is the pros and cons of SMM, it is understood that online marketing and e-commerce often come hand in hand. Thus this paper will also consider the merits and shortfalls of the latter. The ultimate section will draw conclusions as to whether SMM strategies are the most effective in using a sustainable approach, or whether there are more customer-friendly alternatives. Ultimately, this paper will conclude whether SMM is revolutionary or simply evolutionary."
I have also sent over the rest of the report that I have completed thus far.
What next?Next I will await feedback from Paz as to areas which require enhancing etc, so that I can improve the written content. At the same time I must start considering visuals etc for the digital format of the report.
Sunday, 7 March 2010
Looking for further relevant blog entries.
When searching for a blogger who considered consumerism alongside social marketing, it became apparent that it was a fairly heated topic amongst media bloggers.
One entry which I felt could be drawn on within the report can be found below:
http://alexverse.com/2010/03/build-your-personal-brand-on-facebook/
This blog entry encourages users to utilize the mass outreach of Facebook for brand building benefits. Key points found within this text include information on knowing your audience, deciding on your branding strategy, setting privacy settings, completing a profile, importing contacts and growing your network, linking your page, and feeding your social network.
Much of this is important when considering the impacts of a sustainable approach to online marketing, over tradtional marketing approaches.
What next?
The blog entry will be printed off and analysed within the sketchbook. The content of this must then be used within relevant sections of the report.
One entry which I felt could be drawn on within the report can be found below:
http://alexverse.com/2010/03/build-your-personal-brand-on-facebook/
This blog entry encourages users to utilize the mass outreach of Facebook for brand building benefits. Key points found within this text include information on knowing your audience, deciding on your branding strategy, setting privacy settings, completing a profile, importing contacts and growing your network, linking your page, and feeding your social network.
Much of this is important when considering the impacts of a sustainable approach to online marketing, over tradtional marketing approaches.
What next?
The blog entry will be printed off and analysed within the sketchbook. The content of this must then be used within relevant sections of the report.
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